These are not the visual elements people were expecting from the music video of Adekunle Gold's hit song featuring Zinoleesky, "Party no dey Stop."

In fact, some people have theories around this being a sign of the Illuminati's penetration into the Nigerian market. These conspiracies became more common since the release of  Fireboy and Asake's music video for Bandana

In that video, there are scenes where Asake enters a church and while he's in the church in the background there are people with thongs of fire on their heads, but as he leaves the church he's followed by a herd of black goats, a scene people struggle to see how it relates what is being sung. 

But back to the issues I decided to write this article to discuss, more than ever, especially in the Nigerian music community, it's beginning to appear as though there's a definition of what creativity looks like and everyone just runs with it. I personally see it as the reboxing of Nigerian creativity.

One of my favorite definitions of creativity is the ability of human beings to use imagination or original ideas to create something, so if you think about it, if every music video or piece of art begins to look alike and have the same imagery then it's safe to say creativity is lacking. 

A number of these songs don't sound the same, and neither do they have the same context and lyrical scenarios so the videos having similar representation makes you wonder whether we're losing the creative sauce ta Western translation of African creativity.  A few people have made the argument that its artists make Grammy-styled music videos, and while this is a very valid opinion, I would hate to accept this as the absolute reason because this has its own subtle meaning on what would influence the creativity of Nigerians in the future. 

Creative expression has been and will always be a good thing, but it's assumed the endgame is to create an experience and in the case of a music video, elevate the overall experience of a song.